Principle of Marketing - 1655 Words

Principles of Marketing Promotion: Overview and Personal Selling Promotion Mix Personal Selling Advertising Publicity Sales Promotion Elements in the Communication Process (Fig. 14.2) Promotion Strategy Strategic Objectives Appropriate Tasks Budget Implementation Evaluation and Control Strategic Issues Integration Relationships Goals: Information, Persuasion, Reminder Consumer Considerations: AIETA Model Target Integrated Marketing Communications (Fig. 14.1) Advertising Personal selling Sales promotion Public relations Direct marketing A View of the Communications Process Marketers View Communications as the Management of the Customer Relationship Over Time Through the Following Stages: Preselling†¦show more content†¦Reps†) Simple Low fixed costs Less control High variable costs Designing Sales Force Strategy and Structure Sales Force Size productive and expensive assets shrinking in size workload approach Sales force size Increases with Decreases with Training Salespeople The Average Sales Training Program lasts for Four Months and Has the Following Goals: Help Salespeople Know Identify With the Company Learn About the Products Learn About Competitors’ and Customers’ Characteristics Learn How to Make Effective Presentations Understand Field Procedures and Responsibilities Compensating Salespeople To Attract Salespeople, a Company Must Have an To Attract Salespeople, a Company Must Have an Attractive Plan Made Up of Several Elements Attractive Plan Made Up of Several Elements Fixed Fixed Amount Amount Usually a Usually a Salary Salary Variable Variable Amount Amount Usually Usually Commissions Commissions Or Bonuses Or Bonuses Expense Expense Allowance Allowance For Job For Job Related Related Expenses Expenses Supervising Salespeople Directing Salespeople Directing Salespeople †¢Ã¢â‚¬ ¢ Identify Customer Targets Identify Customer Targets Call Norms Call Norms †¢Ã¢â‚¬ ¢ Develop Prospect Target Develop Prospect Target †¢Ã¢â‚¬ ¢ Use Sales Time Efficiently Use Sales Time Efficiently Annual Call Plan Annual Call Plan Time-and-Duty Analysis Time-and-Duty AnalysisShow MoreRelatedMarketing Principles1212 Words   |  5 PagesMarketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage, there are 8 stages defined below (new product development, www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research, employees, consultants, competitorsRead MorePrinciples of Marketing1392 Words   |  6 PagesAmerican International University of Bangladesh Subject: Principles Of Marketing Section: K Name and ID of the members of the group1.Islam Aminul 2.Islam Touhidul 3.Rahman Md Mostafizor 4.Shahnawaz Khan 5.Khalid Ibrahim Submitted To, Samira Nuzhat Lecturer AIUB Last date of submission: 19 April 2010. 2 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2 Date: 19 April 2010 Samira Nuzhat Course Instructor Principles of Marketing Subject: Submission of report. Dear Madam, It gives ours immenseRead MoreThe Principles of Marketing1870 Words   |  8 PagesPrinciples of Marketing: Marketing basically involves a series of processes that focus on determining customers wants and then providing the necessary product to them. This process can also be regarded as the procedure of developing and implementing initiatives that are geared toward identifying, expecting, and satisfying the wants and demands of customers in a way that also generates profits. Marketing not only contains several important principles but it also consists of four major elementsRead MoreMarketing Principles3139 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have readRead MoreMarketing Principles3151 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read and understoodRead MoreMarketing Principles4269 Words   |  18 PagesBTEC HND in Business Unit 4: Marketing Principles Assignment One: The Concepts and Process of Marketing Section Number | Contents | Page Number | 1.0 | Marketing definitions | 3 | 2.0 | The Orientation of Marketing | 4 | 3.0 | 3.1 The Main Characteristics of Marketing3.2 Benefits and Costs | 56 | 4.0 | The Marketing Concept | 6 | 5.0 | 5.1 Macro Environment5.2 Micro Environment5.3 SWOT Analysis | 9,10,11 | 6.0 | 6.1 Self Evaluation6.3 Time Schedule | 12,13 | 7.0 | ReferenceRead MorePrinciples of Marketing2147 Words   |  9 PagesPrinciples Of Marketing Gregory Williams Principles Of Marketing BUS 330 Kristin Brocklesby 28 Sep 2009 The subject of my final paper is Principles of Marketing. I will cover the following topics: Definition of Marketing; The Marketing Process; An Understanding of the Marketplace; Marketing Strategies; and Marketing Ethics and Social Responsibilities. Marketing defined is the process by which companies create value for customers and build upon that value by forging strong relationships withRead MoreMarketing Principles2328 Words   |  10 PagesDiploma of Marketing Subject name: Marketing Principles Subject code: MR02 STUDENT HANDOUT ASSESSMENT PART ONE MARKETING RESEARCH REPORT Unit of Competency: BSBMKG501B - Identify and Evaluate Marketing Opportunities /35 C or NYC Intellectual Property of The Australian Institute of Professional Education (AIPE) Updated 14 September 2010 V1.3 BSBMKG501B – Identify and Evaluate Marketing Opportunities Page 1 of 9 BSB51207 Diploma of Marketing MR02 - Identify and Evaluate Marketing OpportunitiesRead MoreMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MorePrinciples of Marketing2346 Words   |  10 PagesA.Definitions Of Marketing 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.[American Marketing Association(AMA) Board Of Directors] 2. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and qualifies

John Steinbeck s Of Mice And Men - 1205 Words

†¦to every man, regardless of his birth, his shining, golden opportunity †¦.the right to live, to work, to be himself, and to become whatever thing his manhood and his vision can combine to make him says the well-known writer Thomas Wolfe. Idealistically, the idea of anyone having the chance to succeed in accomplishing one’s dreams defines the grandness of the American Dream. Whether it be the pursuit of freedom and happiness, being a famous Hollywood actress, or owning a piece of land, one will face obstacles like Crooks, Curley’s Wife, and Candy. A thorough study of the characters and the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version†¦show more content†¦A guy sets alone out here at night, †¦ sometimes he gets thinkin’, an he got nothing to tell him what’s so an’ what’s so. Maybe if he sees somethin’, he don ’t know whether it’s right or not. He can’t turn to some other guy and ast him if he sees it too. He can’t tell. He got nothing to measure by† (Steinbeck, 72). The reader may feel sympathetic for the lonely man, as Lennie and Candy did when they told him all about their farmhouse dream as the light sparks in Crooks when he realized freedom and happiness could perhaps exist in his life. Curley’s Wife was the one to shatter his moment of hope denying him of his will to live and he turned back into his bitter, unhappy product of racial discrimination, self. Curley’s Wife lives with her husband, Curley, and even though they are physically together, her emotional state is elsewhere. Constantly living in a state of desperation for attention and having a bad husband, Curley’s Wife feels displeased. Curley’s Wife’s first real shot at the movies was when she was recognized by an actor. â€Å"Well, a show come through, an I met one of the actors. He says I could go with that show. But my ol lady wouldn let me. She says because I was on y fifteen. But the guy says I coulda. If I d went, I wouldn t be livin like this, you bet† (34). Ever since her mother denied her the type of attention she desired in the first place, cinematic fame, she would spend the rest of her days attempting to mimic the type of attention

Family Values Speech Essay Example For Students

Family Values Speech Essay Family Time Speech Its 10 oclock.do you know where your children are? We usually laugh at this question because most parents do know where their children are but do they know what they are doing or who they are with? If there was a problem in their childs life would they recognize it in time to intervene? Unfortunately most parents do not spend enough time with their children to notice things like this. Gary Stroope, a pastor from Coral Gables, Fl says, Ive never seen a generation so parentless. Pope John Paul II is also concerned about the direction that family life is taking. He spoke about it on his recent visit to St. Louis saying: As the family goes so goes the nation The family is the cornerstone of society. We need to build up family life. In order to increase parent awareness of childs behavior, promote family values, and develop simple social skills, families need to gather together on a routine basis and one of the best ways to do this is to reinstitute family dinners. I chose this topic because I see the effects that lack of family time has had on my family and myself. In addition, I see so many problems that teens have and how it could be solved by more family time. I wonder how many of these seriously troubled teens that we hear about in the news could have been reached if their family had been more aware. For example, one of my close friends has been battling clinical depression for the past thee years and her family didnt know until she attempted suicide this past summer. Even I noticed changes in her behavior such as drastic mood swings and her dreary outlook on life. I even noticed that her eating and sleeping habits changed. Changes like this could be noticed sooner by more family togetherness. This even applies to less serious issues as well. For example, It took my grandfather, who is my guardian, more than a month to realize that I had not been eating dinner. When he finally did realize he asked me if i was trying to be anorexic or something. I had to bite my tongue to keep myself from laughing. If I had been anorexic it would have been time to drive me to the hospital before he noticed. Even small things like this could be noticed if there was a set time when families like mine gathered together to have a meal. Another important function of family time is the passing on of family values. When I was a child, my mother would eat dinner with me n front of the t v. now i know that this is not the ideal picture of family dinner but at least she was thee. We would talk about how my day went or what we were watching and even at a young age I was having discussions with my mom about current events. She gave me the values system that i have today. But I also have an eight year old brother and he has not had the support and guidance of my mother and i worry about him a lot. My grandfather just sits him down in front of the tv and lets him fend for himself. There is a noticeable difference between us. People speak of the nations deteriorating morals and say that tv is causing it and i think part of this statement is true, But parents are also to blame for not teaching the children morals and letting the tv do all of the work. My brother has a harsher attitude towards life i general. When someone gets shot in a movie or on tv, it doesnt even phase him and i really think that comes from not having a strong parental figure there to explain to him what is right and wrong. .ud558097bf9b14cd1e35d8837ebc1dea6 , .ud558097bf9b14cd1e35d8837ebc1dea6 .postImageUrl , .ud558097bf9b14cd1e35d8837ebc1dea6 .centered-text-area { min-height: 80px; position: relative; } .ud558097bf9b14cd1e35d8837ebc1dea6 , .ud558097bf9b14cd1e35d8837ebc1dea6:hover , .ud558097bf9b14cd1e35d8837ebc1dea6:visited , .ud558097bf9b14cd1e35d8837ebc1dea6:active { border:0!important; } .ud558097bf9b14cd1e35d8837ebc1dea6 .clearfix:after { content: ""; display: table; clear: both; } .ud558097bf9b14cd1e35d8837ebc1dea6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud558097bf9b14cd1e35d8837ebc1dea6:active , .ud558097bf9b14cd1e35d8837ebc1dea6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud558097bf9b14cd1e35d8837ebc1dea6 .centered-text-area { width: 100%; position: relative ; } .ud558097bf9b14cd1e35d8837ebc1dea6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud558097bf9b14cd1e35d8837ebc1dea6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud558097bf9b14cd1e35d8837ebc1dea6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud558097bf9b14cd1e35d8837ebc1dea6:hover .ctaButton { background-color: #34495E!important; } .ud558097bf9b14cd1e35d8837ebc1dea6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud558097bf9b14cd1e35d8837ebc1dea6 .ud558097bf9b14cd1e35d8837ebc1dea6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud558097bf9b14cd1e35d8837ebc1dea6:after { content: ""; display: block; clear: both; } READ: Safe Sex (1713 words) Essay At the very least family time can teach basic social skills. Simple family dinners can teach children basic communication skills and manners ms meikle and mrs mullins conclusion in order to become a productive adult, children the guidance of parents and/or other family members. They need to be taught right decisions. Children need someone to notice when they are having trouble or are in trouble. They need to be taught morals and values. And they at least need to be taught basic social skills. What is one of the best ways to do this Family contact time .

Theory of Mind

Discussion Theory of mind refers to ability to infer full range of mental states, such as desires, belief, emotions, intensions, knowledge, imaginations, and others that enables us to explain and predict other’s behavior (Trevarthen, 1995, p. 48). It is a broad construct that is reflected in numerous kinds of knowledge and skills.Advertising We will write a custom essay sample on Theory of Mind specifically for you for only $16.05 $11/page Learn More Theory of mind develops gradually over time just like language. It builds from foundational, precursor skills to complex understanding of how mental states and behavior interact. Theory of the mind plays an important role in infant cognitive and social development. This paper highlights the importance of theory of mind by describing studies that have been done that have been able to measure theory of mind. The studies are described within three domains of language, attachment and emotion in relation t o theory of mind. Language and Relationship with Theory of Mind Language development and theory of mind are interwoven in sophisticated ways. Children at infancy engage in joint attention and indicate appreciation of other’s intensions within the context of communicative acts. Toddlers commence to use mental state terms in more mentalist ways and engage in pretend play (Trevarthen, 1993, p. 48). Young children begin to comprehend that different individuals have different access to information and desires. They listen to and get involved in conversations in individuals predict and explain behavior in terms of desires, beliefs and feelings. Language and theory of mind interact in some of ways. Language and theory of mind both experience rapid and dramatic changes in development during the first 5 years of life. Theory of mind is important for communication through language; language may in turn provide a way to learn about theory of mind. Language is important in development of theory of mind because mental states are observable. Several studies suggest that development of theory of mind in children is influenced by their exposure to speak about mental states. A study by Ruffman (2002, p. 734) discovered that mothers who speak about mental states predicted children’s later theory of mind performance, as did children’s language ability. The study indicates family context to be important in the emergence of talk about mind which begins in the second year. It observes that maternal mental state talk to infants predicted a change in infant’s mental state language 12 months later. The purpose of the study was to analyze ways the family context influences development of infants language about mind. It examined factors related with infant’s exposure to language within the family. it also looked at the causal role of exposure to different modes of mental state talk within family in development of infant’s own mental state langua ge.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Children’s earlier theory of performance, however, did not predict later mental state talk by mothers, suggesting a causal role for mothers’ talk about mental states in their children’s theory of mind development. It is not only mothers who may play a role in theory of mind development. Dunn (1991, p. 1352) found that theory of mind understanding at 40 months was correlated with engagement in family talk about feelings and causality, and cooperative interaction with a sibling, at 33 months. This study provides evidence that infants with siblings are advantaged in theory of mind development because of the opportunities for discourse and experiences related to others’ thoughts and feelings that siblings provide (Dunn1991, p. 1355)). The study sought to determine whether quality of relations and communication between famili es promoted theory of mind development over and above the influence given by presence of siblings. Siblings were found to exert positive effect on theory of mind reasoning. Their presence increases the application of mental state language by infant’s parents. Emotional aspect and Relation to Theory of Mind Theory of mind commences early, as children share common emotions with adults and start to talk about mental states. Toddlers are able to understand that people posses mental representations of the world based on experience when they become preschoolers. They understand that these representations may be lies, and that behavior is driven by these representations in concert with these changes in theory of mind. The theory of mind assists forms the foundation of communication that involves rewarding exchange of ideas, feelings and information. Social and emotional development has significant implications for infants developing awareness of self, and their knowledge of mental s tates of others. According to Trevarthen (1995, p. 227), studies by Legerstee show that development of theory of mind is gradual process for a child. It is a function that develops upon the infants preexisting ability to distinguish between people and objects. Infants identify with other humans and imitate their actions right from birth. This is because they understand other people just like themselves. Legerstee posits that infants construct knowledge of self and others through social exchanges (Trevarthen, 1995, p. 227)). Partially, maternal emotion mirroring is responsible for development of emotional awareness in others and self and for emotion regulation.Advertising We will write a custom essay sample on Theory of Mind specifically for you for only $16.05 $11/page Learn More Legerstee in study reviews recent studies with babies aged 2-3 months that supports the idea infants imitate people’s actions and not objects simulating these actions. I nfants between 2-3 months old are capable of smiling and vocalizing more on responsible people than to interactive objects. However, infants become agitated when people to communicate or act responsibly to their responses, but not when they are objects refrain from responding. Attachment aspect and Relation to Theory of Mind Attachment relationships provide children the means by which to attend to and use mental representations of others to guide behavior. It shares similarities to theory of mind whereby children develop theories of individual’s beliefs and desires that account for their behavior. Theory of mind enables children to use information related to internal states, for instance, individual’s beliefs and desires, to interpret behavior. Therefore, a secure attachment can improve children’s sensitivity to internal states initially within attachment partners and subsequently within others (Trevarthen, 1995, p. 227). Studies on theory of mind development in typical situations that concentrate on the aspect of interaction indicate close relation between the quality of affective bond between child and care giver and theory of mind development. Positive relationship can be seen between secure attachment and better results in theory of mind tasks (Fonagy, 1997, p.51) considers in his hypothesis that secure attachment facilitates development of understanding of mind in children. In addition to maturational processes, theory of mind development can influence by social means. The relationship of early care giver with a child can shape the child’s expectations of other’s behavior. This is because the construction of mental representations of surrounding social world is a natural consequence of early care giver relationship. Theory of mind later development can be influenced externally from the very beginning. Children learn about their social worlds by directly or indirectly listening to adults or aged children conversing events around them (Symons, 2004, p. 4). Conclusion As studies suggest, theory of mind is necessary to the social growth and development of children. Theory of mind enables children to interpret the thoughts and beliefs of others. it also enables children to attribute meaning to others behavior. The relationship of aspects of language, emotion, and attachment assists us to learn a number of things. For instance, language and speech pathologists in an effort to assist children become competent in communication would be assisted from consideration of their client’s theory of mind abilities.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Dunn, J., Brown, J., Slomkowski, C., Tesla, C., Youngblade, L. Young children’s understanding of other people’s feelings and beliefs: Individual differences and their antecedents. Child Development, 1991, 62, 1352–1366. Fonagy, P., Redfern, S., Charman, T. The relationship between belief-desire reasoning and a projective measure of attachment security (SAT). British Journal of Developmental Psychology, 1997, 15, 51–61 Ruffman, T., Slade, L., Crowe, E. The relation between children’s and mothers’ mental state language and theory-of-mind understanding. Child Development, 2002, 73, 734–751. Symons, D., Clark, S. A longitudinal study of mother–child relationships and theory of mind in the preschool period. Social Development, 2000, 9, 3–23. Trevarthen, C. The Function of Emotions in Early Infant Communication and Development. New Perspectives in early Communicative Development, 1993, 48-52. Woolfe, T., Want, S., Siegal, M. Signposts to development: Theory of mind in deaf children. Child Development, 2002, 73, 768–778. This essay on Theory of Mind was written and submitted by user Rylee Sears to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.